Based on sales from 2022, Robson even believed the band would be able to sell tickets for a second weekend if demand held up. Robson said he was confident Rüfüs Du Sol could sell the 4,000-plus tickets allotted for this year’s event, which is being hosted at San Jose del Cabo’s El Ganzo Sculpture Gardens, a 12-acre park that houses a collection of large-scale sculptures by Mexican artists. Had Enough of Ticketmaster? Try These Platforms Instead After Rüfüs Du Sol successfully launched the Sundream destination festival in 2022 in Tulum, Mexico - and then expanded the event to a second weekend based on outsize demand - it wanted to move it to a bigger venue in the resort city of San Jose del Cabo, Mexico, in 2023. The challenge, Robson explains, is finding ways to continue to independently grow while mitigating the financial risk bands face in promoting their own concerts - a setup that puts them on the hook for all of the marketing and production costs. The model has allowed the group to stay directly connected to its fans, says Danny Robson, co-founder of management firm Leisurely, which counts Rüfüs Du Sol as a client and credits the band’s sustained rise to its DIY ethos. For most of its more than decade-long career, in their native Australia the indie-electro trio Rüfüs Du Sol has toured its home country on its own terms - booking and promoting its concerts locally without much outside help, while in the US they’ve relied on a more traditional model.
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